Case study — 2025
Rethinking ten years
of booking friction.
A 5-week deep-dive into the OLA Cabs home screen — diagnosing a decade of layered decisions, then redesigning a booking-first experience.
- Role
- Product Designer
- Team
- with Akshay Borhade
- Time
- 5 Weeks
- For
- iOS · Android
After
0%
Projected engagement lift
0yr
Since last redesign
0wk
Research to final
0M+
Users impacted
The case study
Five chapters.
One redesign.
Read end-to-end, or jump to the chapter that interests you most.
From a user interview
Users aren't leaving because OLA is worse. They leave because figuring out where to tap feels like work.